Purpose: By showing showing 2 legs and one of them being a prosthetic leg and showing "Don't Drink and Drive" in big capitalize letters this ad shows a purpose to prevent drivers from "Drink and Drive". It argues that when car accidents happen because of drinking and driving it can lead to people being left without limbs and have to use prosthetics which are not as original as those for cars.
Audience: By showing only legs and not showing the age, or sex of the individual this ad is meant for everyone who is a driver. it is showing that it doesn't matter who you are, and that if u drink and drive you can end up in the same situation as the individual in the ad.
Genre: like many ads of drinking and driving this ad shows what tragedy can happen if you drink and drive. Drinking and driving can end up in you getting a ticket, going to the hospital, or even death.
Tone: by the use of artificial limb and the white background it all creates a tone of being sad such as being in the hospital.
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